Economics | The Knowledge Dynasty


Hammond to pledge 300,000 homes a year

“It is not acceptable to us that so many fewer young Britons are able to own a home”

Philip Hammond says next week’s Budget will set out how the government will build 300,000 new homes a year.

But the chancellor said there was no “single magic bullet” to increase housing supply and the government would not simply “pour money in”.

Ministers want to speed up developments where planning permission has been granted and give more help to small building firms, he added.

Labour says ministers “still have no plan to fix the housing crisis”.

Speaking on the BBC’s Andrew Marr Show ahead of Wednesday’s Budget, the chancellor also said:

  • “There are no unemployed people” while discussing the threat to jobs posed by technological change – when pressed later, he said the government hadn’t forgotten the 1.4m who are unemployed
  • The government was “on the brink” of making “some serious movement forward” in the Brexit negotiations
  • Ministers would not withdraw a controversial bid to enshrine the exact Brexit date in law
  • The health service will not face “Armageddon” if it is not given a £4bn funding boost demanded by the boss of NHS England

The shortage of housing is expected to be one of the themes of the Budget, with Mr Hammond under pressure to ease the difficulties faced by first-time buyers trying to get a deposit.

He said it was “not acceptable” that young people find it so hard to buy a home, and promised to set out how the government would keep its “pledge to the next generation”.

He did not commit to the £50bn reportedly being demanded by Communities Secretary Sajid Javid to finance a house-building drive, but committed to the target of 300,000 new homes in England.

He insisted the government was delivering new homes at record levels, with 217,350 “additional dwellings” in England last year, but acknowledged more needed to be done.

Focusing on sites where planning permission has been granted, he said the government would use the “powers of state” to get “missing homes built”.

It also plans to pay to clean up polluted industrial sites for house building, get town hall bosses to allocate small pockets of land to small developers and guarantee loans by banks to small house builders.

“There are no unemployed people. We’ve created 3.5 million new jobs since 2010.”

The chancellor’s Budget speech is also expected to include:

  • £75m for artificial intelligence
  • £400m for electric car charge points
  • £100m to boost clean car purchases
  • £160m for next-generation 5G mobile networks across the UK
  • £100m for an additional 8,000 fully-qualified computer science teachers supported by a new National Centre for Computing
  • A retraining partnership between the TUC (Trade Union Congress), CBI (Confederation of British Industry) and the government
  • £76m to boost digital and construction skills
Image caption The government wants to improve access to finance for businesses to build electric car charge points

The chancellor is also expected to announce regulation changes to allow developers to apply to test driverless vehicles – and revealed he would be testing one out in the West Midlands on Monday.

The government is aiming for fully driverless cars – with no safety attendant on board – to be on the road in four years.

“Some would say that’s a bold move but I believe we have to embrace these technologies, we have to take up these challenges, if we want to see Britain leading the next industrial revolution,” Mr Hammond added.

Challenged on the impact of wider automation on people’s jobs, he went on to say: “I remember 20 years ago we were worrying about what was going to happen to the million shorthand typists in Britain as the personal computer took over.

“Well nobody has a shorthand typist these days, but where are all these unemployed people?

“There are no unemployed people.”

Asked to clarify his remark later in the interview, he said the government was “getting people into work at a remarkable rate” and that it had not forgotten the 1.4m unemployed people in the UK.

In a later interview with ITV’s Peston, he said: “The point I was making is previous waves of technological change have not resulted in millions of people being long-term unemployed.”

Also appearing on Marr, Labour shadow chancellor John McDonnell defended his own plans to borrow £250bn over 10 years to invest in capital projects and renationalise several key industries, saying his proposals would allow the UK to “compete in a global market”.

“When you invest those sums you get a return on that investment that covers any cost of borrowing,” he said.

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How to Achieve Business Goals and Holiday Bliss this Season

hour glass with red sand

Business owners and busy professionals struggle year-round to achieve the elusive work-life balance, but their struggle becomes more difficult to overcome as the holidays approach. They are pulled in what seems to be a million different directions, especially as they are under intense pressure to achieve their year-end goals and spend the holidays with friends and family (and lose valuable work time in the process). While there is not a single easy fix, we offer some suggestions for achieving business goals and holiday bliss that should make this balancing act a little easier to manage.

Look for Free Time

Of course, we all say that we just don’t have time, but if you sit down and honestly think about how you spend your day, you more than likely will find at least one thing that is stealing time from you. Common minute stealers are commuting, meetings, using social media, watching television, or responding to email. Then, find a solution to eliminate or change your minute stealers.

For example, you may be able to work from home for a few hours a day to avoid the busiest travel times. You may download an app that helps you stop spending so much time on your smartphone. Or, you may carve out a certain time each day to check and respond to email so you force yourself to keep your replies short and to the point.

One other way to use your free time more wisely is to take advantage of your commute or holiday travel time to be more productive. If you aren’t the one driving, you can work while you ride by using that time to reply to emails, make to-do lists, adjust your calendar, or even get your social media fix for the day so you’re less tempted to take a peek at work.

Set a Designated Time for Work at Home

If you do take off for a couple of weeks to travel to visit with loved ones for the holidays, you most likely will need to take some of that time to tie up loose ends and achieve your final year-end goals. Sometimes, family members don’t understand why you need to work, or there are too many family members around for you to be very productive, so in those cases you should take your work elsewhere. Find a quiet coffee shop or local library and designate a corner as your workspace.

You will feel less guilty about working if you set boundaries and designate time to work and let everyone know that you must work during those times so you can focus on them and the holiday fun when you are together. The key to this strategy is to hold yourself accountable and work only during your designated time. Set your voicemail and email reply to a holiday greeting when you’re not working and keep your phone out of sight to avoid temptations to check messages and email when you are spending time with loved ones.

Take Care of Yourself

As the stress builds because you are trying to do it all to achieve the work-life balance during the holidays, it is important that you take care of yourself so you can enjoy the holidays when you finally get your break from work. Don’t put off sleeping just to make more time in your day. When you don’t get quality rest, you can’t be as productive or as festive as you’d like to be. And, sleep relieves to your physical and psychological stress so you can be reenergized to start again fresh the next morning. Getting enough sleep also helps you stay healthy; the last thing you want is to come down with something as you are trying to reach your goals and enjoy the holidays.

It’s also important to eat well while you’re trying to achieve your business goals and holiday bliss this season. It may be tempting to live on coffee and Christmas treats, but you won’t be doing yourself any favors if you are not eating healthy foods and drinking water to give your body the fuel it needs to keep up with your chaotic year-end schedule.

By taking advantage of every minute, setting a designated time to work, and taking care of yourself, you will have a better chance of meeting your year-end goals and having time to spend with your loved ones to enjoy the holidays.

Image via Pixabay by nile

The great British Brexit robbery: how our democracy was hijacked

A shadowy operation involving big data, billionaire friends of Trump and the disparate forces of the Leave campaign heavily influenced the result of the EU referendum. Is our electoral process still fit for purpose?

The connectivity that is the heart of globalisation can be exploited by states with hostile intent to further their aims. The risks at stake are profound and represent a fundamental threat to our sovereignty.
Alex Younger, head of MI6, December, 2016

It’s not MI6s job to warn of internal threats. It was a very strange speech. Was it one branch of the intelligence services sending a shot across the bows of another? Or was it pointed at Theresa Mays government? Does she know something she’s not telling us?
Senior intelligence analyst, April 2017

In June 2013, a young American postgraduate called Sophie was passing through London when she called up the boss of a firm where shed previously interned. The company, SCL Elections, went on to be bought by Robert Mercer, a secretive hedge fund billionaire, renamed Cambridge Analytica, and achieved a certain notoriety as the data analytics firm that played a role in both Trump and Brexit campaigns. But all of this was still to come. London in 2013 was still basking in the afterglow of the Olympics. Britain had not yet Brexited. The world had not yet turned.

That was before we became this dark, dystopian data company that gave the world Trump, a former Cambridge Analytica employee who I’ll call Paul tells me. It was back when we were still just a psychological warfare firm.

Was that really what you called it, I ask him. Psychological warfare? Totally. That’s what it is. Psyops. Psychological operations the same methods the military use to effect mass sentiment change. It’s what they mean by winning hearts and minds. We were just doing it to win elections in the kind of developing countries that don’t have many rules.

Why would anyone want to intern with a psychological warfare firm, I ask him. And he looks at me like I am mad. It was like working for MI6. Only it’s MI6 for hire. It was very posh, very English, run by an old Etonian and you got to do some really cool things. Fly all over the world. You were working with the president of Kenya or Ghana or wherever. It’s not like election campaigns in the west. You got to do all sorts of crazy shit.

On that day in June 2013, Sophie met up with SCLs chief executive, Alexander Nix, and gave him the germ of an idea. She said, “You really need to get into data.” She really drummed it home to Alexander. And she suggested he meet this firm that belonged to someone she knew about through her father.

Who’s her father?

Eric Schmidt.

Eric Schmidt the chairman of Google?

Yes. And she suggested Alexander should meet this company called Palantir.

I had been speaking to former employees of Cambridge Analytica for months and heard dozens of hair-raising stories, but it was still a gobsmacking moment. To anyone concerned about surveillance, Palantir is practically now a trigger word. The data-mining firm has contracts with governments all over the world including GCHQ and the NSA. It’s owned by Peter Thiel, the billionaire co-founder of eBay and PayPal, who became Silicon Valley’s first vocal supporter of Trump.

In some ways, Eric Schmidt’s daughter showing up to make an introduction to Palantir is just another weird detail in the weirdest story I have ever researched.

A weird but telling detail. Because it goes to the heart of why the story of Cambridge Analytica is one of the most profoundly unsettling of our time. Sophie Schmidt now works for another Silicon Valley mega firm: Uber. And what’s clear is that the power and dominance of the Silicon Valley Google and Facebook and a small handful of others are at the centre of the global tectonic shift we are currently witnessing.


The money man: Robert Mercer, Trump supporter and owner of Cambridge Analytica. Photograph: Rex

It also reveals a critical and gaping hole in the political debate in Britain. Because what is happening in America and what is happening in Britain are entwined. Brexit and Trump are entwined. The Trump administrations links to Russia and Britain are entwined. And Cambridge Analytica is one point of focus through which we can see all these relationships in play; it also reveals the elephant in the room as we hurtle into a general election: Britain tying its future to an America that is being remade – in a radical and alarming way – by Trump.

There are three strands to this story. How the foundations of an authoritarian surveillance state are being laid in the US. How British democracy was subverted through a covert, far-reaching plan of coordination enabled by a US billionaire. And how we are in the midst of a massive land grab for power by billionaires via our data. Data which is being silently amassed, harvested and stored. Whoever owns this data owns the future.

My entry point into this story began, as so many things do, with a late-night Google. Last December, I took an unsettling tumble into a wormhole of Google autocomplete suggestions that ended with did the holocaust happen. And an entire page of results that claimed it didn’t.

Googles algorithm had been gamed by extremist sites and it was Jonathan Albright, a professor of communications at Elon University, North Carolina, who helped me get to grips with what I was seeing. He was the first person to map and uncover an entire alt-right news and information ecosystem and he was the one who first introduced me to Cambridge Analytica.

He called the company a central point in the rights propaganda machine, a line I quoted in reference to its work for the Trump election campaign and the referendum Leave campaign. That led to the second article featuring Cambridge Analytica as a central node in the alternative news and information network that I believed Robert Mercer and Steve Bannon, the key Trump aide who is now his chief strategist, were creating. I found evidence suggesting they were on a strategic mission to smash the mainstream media and replace it with one comprising alternative facts, fake history and right-wing propaganda.

Mercer is a brilliant computer scientist, a pioneer in early artificial intelligence, and the co-owner of one of the most successful hedge funds on the planet (with a gravity-defying 71.8% annual return). And, he is also, I discovered, good friends with Nigel Farage. Andy Wigmore, Leave.EU’s communications director, told me that it was Mercer who had directed his company, Cambridge Analytica, to help the Leave campaign.

The second article triggered two investigations, which are both continuing: one by the Information Commissioners Office into the possible illegal use of data. And a second by the Electoral Commission which is focused on whether one or more donations including services accepted by Leave.EU was impermissible.

What I then discovered is that Mercers role in the referendum went far beyond this. Far beyond the jurisdiction of any UK law. The key to understanding how a motivated and determined billionaire could bypass our electoral laws rests on AggregateIQ, an obscure web analytics company based in an office above a shop in Victoria, British Columbia.

It was with AggregateIQ that Vote Leave (the official Leave campaign) chose to spend 3.9m, more than half its official 7m campaign budget. As did three other affiliated Leave campaigns: BeLeave, Veterans for Britain and the Democratic Unionist party, spending a further 757,750. Coordination between campaigns is prohibited under UK electoral law, unless campaign expenditure is declared, jointly. It wasn’t. Vote Leave says the Electoral Commission looked into this and gave it a clean bill of health.

How did an obscure Canadian company come to play such a pivotal role in Brexit? It’s a question that Martin Moore, director of the centre for the study of communication, media and power at Kings College London has been asking too. I went through all the Leave campaign invoices when the Electoral Commission uploaded them to its site in February. And I kept on discovering all these huge amounts going to a company that not only had I never heard of, but that there was practically nothing at all about on the internet. More money was spent with AggregateIQ than with any other company in any other campaign in the entire referendum. All I found, at that time, was a one-page website and that was it. It was an absolute mystery.

Moore contributed to an LSE report published in April that concluded UKs electoral laws were weak and helpless in the face of new forms of digital campaigning. Offshore companies, money poured into databases, unfettered third parties the caps on spending had come off. The laws that had always underpinned Britain’s electoral laws were no longer fit for purpose. Laws, the report said, that needed urgently reviewing by parliament.

AggregateIQ holds the key to unravelling another complicated network of influence that Mercer has created. A source emailed me to say he had found that AggregateIQ’s address and telephone number corresponded to a company listed on Cambridge Analytica’s website as its overseas office: SCL Canada. A day later, that online reference vanished.

There had to be a connection between the two companies. Between the various Leave campaigns. Between the referendum and Mercer. It was too big a coincidence. But everyone AggregateIQ, Cambridge Analytica, Leave.EU, Vote Leave denied it. AggregateIQ had just been a short-term contractor to Cambridge Analytica. There was nothing to disprove this. We published the known facts. On 29 March, article 50 was triggered.

Then I meet Paul, the first of two sources formerly employed by Cambridge Analytica. He is in his late 20s and bears mental scars from his time there. It’s almost like post-traumatic shock. It was so messed up. It happened so fast. I just woke up one morning and found wed turned into the Republican fascist party. I still can’t get my head around it.

He laughed when I told him the frustrating mystery that was AggregateIQ. Find Chris Wylie, he said.

Who’s Chris Wylie?

He’s the one who brought data and micro-targeting [individualised political messages] to Cambridge Analytica. And he’s from west Canada. It’s only because of him that AggregateIQ exist. They’re his friends. He’s the one who brought them in.

There wasn’t just a relationship between Cambridge Analytica and AggregateIQ, Paul told me. They were intimately entwined, key nodes in Robert Mercers distributed empire. The Canadians were our back office. They built our software for us. They held our database. If AggregateIQ is involved then Cambridge Analytica is involved. And if Cambridge Analytica is involved, then Robert Mercer and Steve Bannon are involved. You need to find Chris Wylie.

I did find Chris Wylie. He refused to comment.

Key to understanding how data would transform the company is knowing where it came from. And it’s a letter from Director of Defence Operations, SCL Group, that helped me realise this. It’s from Commander Steve Tatham, PhD, MPhil, Royal Navy (rtd) complaining about my use in my Mercer article of the word disinformation.

I wrote back to him pointing out references in papers he’d written to deception and propaganda, which I said I understood to be roughly synonymous with disinformation. Its only later that it strikes me how strange it is that I’m corresponding with a retired navy commander about military strategies that may have been used in British and US elections.

What’s been lost in the US coverage of this data analytics firm is the understanding of where the firm came from: deep within the military-industrial complex. A weird British corner of it populated, as the military establishment in Britain is, by old-school Tories. Geoffrey Pattie, a former parliamentary under-secretary of state for defence procurement and director of Marconi Defence Systems, used to be on the board, and Lord Marland, David Cameron’s pro-Brexit former trade envoy, a shareholder.

Steve Tatham was the head of psychological operations for British forces in Afghanistan. The Observer has seen letters endorsing him from the UK Ministry of Defence, the Foreign Office and NATO.

SCL/Cambridge Analytica was not some startup created by a couple of guys with a Mac PowerBook. Its effectively part of the British defence establishment. And, now, too, the American defence establishment. An ex-commanding officer of the US Marine Corps operations centre, Chris Naler, has recently joined Iota Global, a partner of the SCL group.

This is not just a story about social psychology and data analytics. It has to be understood in terms of a military contractor using military strategies on a civilian population. Us. David Miller, a professor of sociology at Bath University and an authority in psyops and propaganda, says it is an extraordinary scandal that this should be anywhere near a democracy. It should be clear to voters where information is coming from, and if it’s not transparent or open where its coming from, it raises the question of whether we are actually living in a democracy or not.

Paul and David, another ex-Cambridge Analytica employee, were working at the firm when it introduced mass data-harvesting to its psychological warfare techniques. It brought psychology, propaganda and technology together in this powerful new way, David tells me.

Steve Bannon, former vice-president of Cambridge Analytica, now a key adviser to Donald Trump. Photograph: Jonathan Ernst/Reuters
And it was Facebook that made it possible. It was from Facebook that Cambridge Analytica obtained its vast dataset in the first place. Earlier, psychologists at Cambridge University harvested Facebook data (legally) for research purposes and published pioneering peer-reviewed work about determining personality traits, political partisanship, sexuality and much more from peoples Facebook likes. And SCL/Cambridge Analytica contracted a scientist at the university, Dr Aleksandr Kogan, to harvest new Facebook data. And he did so by paying people to take a personality quiz which also allowed not just their own Facebook profiles to be harvested, but also those of their friends a process then allowed by the social network.

Facebook was the source of the psychological insights that enabled Cambridge Analytica to target individuals. It was also the mechanism that enabled them to be delivered on a large scale.

The company also (perfectly legally) bought consumer datasets on everything from magazine subscriptions to airline travel and uniquely it appended these with the psych data to voter files. It matched all this information to people’s addresses, their phone numbers and often their email addresses. The goal is to capture every single aspect of every voter’s information environment, said David. And the personality data enabled Cambridge Analytica to craft individual messages.

Finding persuadable voters is key for any campaign and with its treasure trove of data, Cambridge Analytica could target people high in neuroticism, for example, with images of immigrants swamping the country. The key is finding emotional triggers for each individual voter.

Cambridge Analytica worked on campaigns in several key states for a Republican political action committee. Its key objective, according to a memo the Observer has seen, was voter disengagement and to persuade Democrat voters to stay at home: a profoundly disquieting tactic. It has previously been claimed that suppression tactics were used in the campaign, but this document provides the first actual evidence.

But does it actually work? One of the criticisms that has been levelled at my and others articles is that Cambridge Analytica’s special sauce has been oversold. Is what it is doing any different from any other political consultancy?

It’s not a political consultancy, says David. You have to understand this is not a normal company in any way. I don’t think Mercer even cares if it ever makes any money. It’s the product of a billionaire spending huge amounts of money to build his own experimental science lab, to test what works, to find tiny slivers of influence that can tip an election. Robert Mercer did not invest in this firm until it ran a bunch of pilots controlled trials. This is one of the smartest computer scientists in the world. He is not going to splash $15m on bullshit.

Tamsin Shaw, an associate professor of philosophy at New York University, helps me understand the context. She has researched the US military’s funding and use of psychological research for use in torture. The capacity for this science to be used to manipulate emotions is very well established. This is military-funded technology that has been harnessed by a global plutocracy and is being used to sway elections in ways that people can’t even see, don’t even realise is happening to them, she says. It’s about exploiting existing phenomenon like nationalism and then using it to manipulate people at the margins. To have so much data in the hands of a bunch of international plutocrats to do with it what they will is absolutely chilling.

We are in an information war and billionaires are buying up these companies, which are then employed to go to work in the heart of government. That’s a very worrying situation.

A project that Cambridge Analytica carried out in Trinidad in 2013 brings all the elements in this story together. Just as Robert Mercer began his negotiations with SCL boss Alexander Nix about an acquisition, SCL was retained by several government ministers in Trinidad and Tobago. The brief involved developing a micro-targeting programme for the governing party of the time. And AggregateIQ the same company involved in delivering Brexit for Vote Leave was brought in to build the targeting platform.

David said: The standard SCL/CA method is that you get a government contract from the ruling party. And this pays for the political work. So, it’s often some bullshit health project that’s just a cover for getting the minister re-elected. But in this case, our government contacts were with Trinidad’s national Security Council.

The security work was to be the prize for the political work. Documents seen by the Observer show that this was a proposal to capture citizens browsing history en masse, recording phone conversations and applying natural language processing to the recorded voice data to construct a national police database, complete with scores for each citizen on their propensity to commit crime.

The plan put to the minister was Minority Report. It was pre-crime. And the fact that Cambridge Analytica is now working inside the Pentagon is, I think, absolutely terrifying, said David.

These documents throw light on a significant and under-reported aspect of the Trump administration. The company that helped Trump achieve power in the first place has now been awarded contracts in the Pentagon and the US state department. Its former vice-president Steve Bannon now sits in the White House. It is also reported to be in discussions for military and homeland security work.

In the US, the government is bound by strict laws about what data it can collect on individuals. But, for private companies anything goes. Is it unreasonable to see in this the possible beginnings of an authoritarian surveillance state?

A state that is bringing corporate interests into the heart of the administration. Documents detail Cambridge Analytica is involved with many other right-leaning billionaires, including Rupert Murdoch. One memo references Cambridge Analytica trying to place an article with a journalist in Murdoch’s Wall Street Journal: RM re-channelled and connected with Jamie McCauley from Robert Thomson News Corp office, it says.

It makes me think again about the story involving Sophie Schmidt, Cambridge Analytica and Palantir. Is it a telling detail, or is it a clue to something else going on? Cambridge Analytica and Palantir both declined to comment for this article on whether they had any relationship. But witnesses and emails confirm that meetings between Cambridge Analytica and Palantir took place in 2013. The possibility of a working relationship was at least discussed.

Further documents seen by the Observer confirm that at least one senior Palantir employee consulted with Cambridge Analytica in relation to the Trinidad project and later political work in the US. But at the time, I’m told, Palantir decided it was too much of a reputational risk for a more formal arrangement. There was no upside to it. Palantir is a company that is trusted to handle vast datasets on UK and US citizens for GCHQ and the NSA, as well as many other countries.

Now though, they are both owned by ideologically aligned billionaires: Robert Mercer and Peter Thiel. The Trump campaign has said that Thiel helped it with data. A campaign that was led by Steve Bannon, who was then at Cambridge Analytica.

A leading QC who spends a lot of time in the investigatory powers tribunal said that the problem with this technology was that it all depended on whose hands it was in.

On the one hand, it’s being done by companies and governments who say you can trust us, we are good and democratic and bake cakes at the weekend. But then the same expertise can also be sold on to whichever repressive regime.

In Britain, we still trust our government. We respect our authorities to uphold our laws. We trust the rule of law. We believe we live in a free and fair democracy. Which is what, I believe, makes the last part of this story so profoundly unsettling.

Donald Trump with Peter Thiel, one of his key Silicon Valley supporters. Photograph: Drew Angerer/Getty Images
The details of the Trinidad project finally unlocked the mystery that was AggregateIQ. Trinidad was SCLs first project using big data for micro-targeting before the firm was acquired by Mercer. It was the model that Mercer was buying into. And it brought together all the players: the Cambridge psychologist Aleksandr Kogan, AggregateIQ, Chris Wylie, and two other individuals who would play a role in this story: Mark Gettleson, a focus group expert who had previously worked for the Lib Dems. And Thomas Borwick, the son of Victoria Borwick, the Conservative MP for Kensington.

When my article linking Mercer and Leave.EU was published in February, no one was more upset about it than former Tory adviser Dominic Cummings, the campaign strategist for Vote Leave. He launched an irate Twitter tirade. The piece was full of errors & itself spreads disinformation CA had ~0% role in Brexit referendum.

A week later the Observer revealed AggregateIQ’s possible link to Cambridge Analytica. Cummings’ Twitter feed went quiet. He didn’t return my messages or my emails.

Questions had already been swirling about whether there had been any coordination between the Leave campaigns. In the week before the referendum, Vote Leave donated money to two other Leave groups 625,000 to BeLeave, run by fashion student Darren Grimes, and 100,000 to Veterans for Britain, who both then spent this money with AggregateIQ.

The Electoral Commission has written to AggregateIQ. A source close to the investigation said that AggregateIQ responded by saying it had signed a non-disclosure agreement. And since it was outside British jurisdiction, that was the end of it. Vote Leave refers to this as the Electoral Commission giving it a clean bill of health.

On his blog, Dominic Cummings has written thousands of words about the referendum campaign. What is missing is any details about his data scientists. He hired physicists is all he’ll say. In the books on Brexit, other members of the team talk about Dom’s astrophysicists, who he kept a tightly guarded secret. They built models, using data scraped off Facebook.

Finally, after weeks of messages, he sent me an email. We were agreed on one thing, it turned out. He wrote: The law/regulatory agencies are such a joke the reality is that anybody who wanted to cheat the law could do it easily without people realising. But, he says, by encouraging people to focus on non-stories like Mercers non-existent role in the referendum you are obscuring these important issues.

And to finally answer the question about how Vote Leave found this obscure Canadian company on the other side of the planet, he wrote: Someone found AIQ [AggregateIQ] on the internet and interviewed them on the phone then told me lets go with these guys. They were clearly more competent than any others wed spoken to in London.

The most unfortunate aspect of this for Dominic Cummings is that this isn’t credible. It’s the work of moments to put a date filter on Google search and discover that in late 2015 or early 2016, there are no Google hits for Aggregate IQ. There is no press coverage. No random mentions. It doesn’t even throw up its website. I have caught Dominic Cummings in what appears to be an alternative fact.

But what is an actual fact is that Gettleson and Borwick, both previously consultants for SCL and Cambridge Analytica, were both core members of the Vote Leave team. They’re both in the official Vote Leave documents lodged with the Electoral Commission, though they coyly describe their previous work for SCL/Cambridge Analytica as micro-targeting in Antigua and Trinidad and direct communications for several PACs, Senate and Governor campaigns.

And Borwick wasn’t just any member of the team. He was Vote Leaves chief technology officer.

This story may involve a complex web of connections, but it all comes back to Cambridge Analytica. It all comes back to Mercer. Because the connections must have been evident. AggregateIQ may not have belonged to the Mercers but they exist within his world, David told me. Almost all of their contracts came from Cambridge Analytica or Mercer. They wouldn’t exist without them. During the whole time the referendum was going on, they were working every day on the [Ted] Cruz campaign with Mercer and Cambridge Analytica. AggregateIQ built and ran Cambridge Analytica’s database platforms.

Illustration: James Melaugh
Cummings won’t say who did his modelling. But invoices lodged with the Electoral Commission show payments to a company called Advanced Skills Institute. It takes me weeks to spot the significance of this because the company is usually referred to as ASI Data Science, a company that has a revolving cast of data scientists who have gone on to work with Cambridge Analytica and vice versa. There are videos of ASI data scientists presenting Cambridge Analytica personality models and pages for events the two companies have jointly hosted. ASI told the Observer it had no formal relationship with Cambridge Analytica.

Here’s the crucial fact: during the US primary elections, Aggregate IQ signed away its intellectual property (IP). It didn’t own its IP: Robert Mercer did. For AggregateIQ to work with another campaign in Britain, the firm would have to have had the express permission of Mercer. Asked if it would make any comment on financial or business links between Cambridge Analytica, Robert Mercer, Steve Bannon, AggregateIQ, Leave.EU and Vote Leave, a spokesperson for Cambridge Analytica said: Cambridge Analytica did no paid or unpaid work for Leave.EU.

This story isn’t about cunning Dominic Cummings finding a few loopholes in the Electoral Commissions rules. Finding a way to spend an extra million quid here. Or (as the Observer has also discovered) under declaring the costs of his physicists on the spending returns by 43,000. This story is not even about what appears to be covert coordination between Vote Leave and Leave.EU in their use of AggregateIQ and Cambridge Analytica. It’s about how a motivated US billionaire Mercer and his chief ideologue, Bannon helped to bring about the biggest constitutional change to Britain in a century.

Because to understand where and how Brexit is connected to Trump, its right here. These relationships, which thread through the middle of Cambridge Analytica, are the result of a transatlantic partnership that stretches back years. Nigel Farage and Bannon have been close associates since at least 2012. Bannon opened the London arm of his news website Breitbart in 2014 to support Ukip the latest front in our current cultural and political war, he told the New York Times.

Britain had always been key to Brannon’s plans, another ex-Cambridge Analytica employee told me on condition of anonymity. It was a crucial part of his strategy for changing the entire world order.

He believes that to change politics, you have to first change the culture. And Britain was key to that. He thought that where Britain led, America would follow. The idea of Brexit was hugely symbolically important to him.

On 29 March, the day article 50 was triggered, I called one of the smaller campaigns, Veterans for Britain. Cummings’ strategy was to target people in the last days of the campaign and Vote Leave gave the smaller group 100,000 in the last week. A small number of people they identified as persuadable were bombarded with more than a billion ads, the vast majority in the last few days.

I asked David Banks, Veterans for Britain’s head of communications, why they spent the money with AggregateIQ.

I didn’t find AggegrateIQ. They found us. They rang us up and pitched us. There’s no conspiracy here. They were this Canadian company which was opening an office in London to work in British politics and they were doing stuff that none of the UK companies could offer. Their targeting was based on a set of technologies that hadn’t reached the UK yet. A lot of it was proprietary, they’d found a way of targeting people based on behavioural insights. They approached us.

It seems clear to me that David Banks didn’t know there might have been anything untoward about this. He’s a patriotic man who believes in British sovereignty and British values and British laws. I don’t think he knew about any overlap with these other campaigns. I can only think that he was played.

And that we, the British people, were played. In his blog, Dominic Cummings writes that Brexit came down to about 600,000 people just over 1% of registered voters. It’s not a stretch to believe that a member of the global 1% found a way to influence this crucial 1% of British voters. The referendum was an open goal too tempting a target for US billionaires not to take a clear shot at. Or I should say US billionaires and other interested parties, because in acknowledging the transatlantic links that bind Britain and America, Brexit and Trump, so tightly, we also must acknowledge that Russia is wrapped somewhere in this tight embrace too.

For the last month, I’ve been writing about the links between the British right, the Trump administration and the European right. And these links lead to Russia from multiple directions. Between Nigel Farage and Donald Trump and Cambridge Analytica.

A map shown to the Observer showing the many places in the world where SCL and Cambridge Analytica have worked includes Russia, Lithuania, Latvia, Ukraine, Iran and Moldova. Multiple Cambridge Analytica sources have revealed other links to Russia, including trips to the country, meetings with executives from Russian state-owned companies, and references by SCL employees to working for Russian entities.

Article 50 has been triggered. AggregateIQ is outside British jurisdiction. The Electoral Commission is powerless. And another election, with these same rules, is just a month away. It is not that the authorities don’t know there is cause for concern. The Observer has learned that the Crown Prosecution Service did appoint a special prosecutor to assess whether there was a case for a criminal investigation into whether campaign finance laws were broken. The CPS referred it back to the electoral commission. Someone close to the intelligence select committee tells me that work is being done on potential Russian interference in the referendum.

Gavin Millar, a QC and expert in electoral law, described the situation as highly disturbing. He believes the only way to find the truth would be to hold a public inquiry. But a government would need to call it. A government that has just triggered an election specifically to shore up its power base. An election designed to set us into permanent alignment with Trumps America.

Martin Moore of Kings College, London, pointed out that elections were a newly fashionable tool for would-be authoritarian states. Look at Erdoan in Turkey. What Theresa May is doing is quite anti-democratic in a way. It’s about enhancing her power very deliberately. It’s not about a battle of policy between two parties.

This is Britain in 2017. A Britain that increasingly looks like a managed democracy. Paid for by a US billionaire. Using military-style technology. Delivered by Facebook. And enabled by us. If we let this referendum result stand, we are giving it our implicit consent. This isn’t about Remain or Leave. It goes far beyond party politics. It’s about the first step into a brave, new, increasingly undemocratic world.

Key names

SCL Group
British company with 25 years’ experience in military psychological operations and election management.

Cambridge Analytica
Data analytics company formed in 2014. Robert Mercer owns 90%. SCL owns 10%. Carried out major digital targeting campaigns for Donald Trump campaign, Ted Cruz’s nomination campaign and multiple other US Republican campaigns mostly funded by Mercer. Gave Nigel Farage’s Leave.EU help during referendum.

Robert Mercer
US billionaire hedge fund owner who was Trumps biggest donor. Owns Cambridge Analytica and the IP [intellectual property] of AggregateIQ. Friend of Farage. Close associate of Steve Bannon.

Steve Bannon
Trumps chief strategist. Vice-president of Cambridge Analytica during referendum period. Friend of Farage.

Alexander Nix
Director of Cambridge Analytica and SCL Group.

Christopher Wylie
Canadian who first brought data expertise and micro targeting to Cambridge Analytica; recruited AggregateIQ.

Data analytics company based in Victoria, British Columbia, Canada. Worked for Mercer-funded Pacs that supported the Trump campaign. Robert Mercer owns AggregateIQ’s IP. Paid 3.9m by Vote Leave to micro-target voters on social media during referendum campaign. Outside British jurisdiction.

Veterans for Britain
Given 100,000 by Vote Leave. Spent it with AggregateIQ.

Youth Leave campaign set up by 23-year-old student. Given 625,000 by Vote Leave & 50,000 by another donor. Spent it with AggregateIQ.

Democratic Unionist Party of Northern Ireland. Spent 32,750 with AggregrateIQ.

Thomas Borwick
Vote Leaves chief technology officer. Previously worked with SCL/Cambridge Analytica and AggregateIQ.

ASI Data Science
Data science specialists. Links with Cambridge Analytica, including staff moving between the two and holding joint events. Paid 114,000 by Vote Leave. Vote Leave declared 71,000 to Electoral Commission.

Donald Trump
US president. Campaign funded by Mercer and run by Bannon. Data services supplied by Cambridge Analytica and AggregrateIQ.

Nigel Farage
Former Ukip leader. Leader of Leave.EU. Friend of Trump, Mercer and Bannon.

Arron Banks
Bristol businessman. Co-founder of Leave.EU. Owns data company and insurance firm. Single biggest donor to Leave 7.5m.

Some names, ages and other identifying details of sources in this article have been changed

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