Focal Media Group Brings StyleShoots-Vertical to New York Showroom | The Knowledge Dynasty

Focal Media Group Brings StyleShoots-Vertical to New York Showroom

New York, NY (PRWEB) October 25, 2014

Focal Media Group, the U.S. distributor of StyleShoots, has installed the new StyleShoots-Vertical photo system in their New York City Showroom, signaling the first time the self-contained photo studio will be available to the U.S. market to those seeking a solution to their on-mannequin fashion product photography needs. Focal Media Group opened StyleShoots’ first U.S. showroom in July 2013 in the heart of New York City’s Fashion District and is located at 262 W. 38th St, Suite 203, New York, NY 10018.

StyleShoots- Vertical is an integrated photography system for fashion brands, retailers and creative services companies that need high quality on-mannequin photography for ready-to-wear clothing. The StyleShoots solution drastically reduces the cost and time associated with obtaining product images.

“We are excited to bring the latest innovative technology from StyleShoots to the U.S. marketplace. The demand for the StyleShoots-Vertical has been very high, thanks in part to the continued success of the StyleShoots-Horizontal, which was introduced last year. StyleShoots continues to impress with the release of technologies that have a significant impact on our client’s product photography workflow. We are very proud to have the StyleShoots-Vertical installed in our New York City showroom and look forward to sharing the unique capabilities of the system with the U.S. market beginning with our Technology Open House events on October 29th-30th” explains Mark Duhaime, CEO of Focal Media Group.

StyleShoots is an all-in-one system comprised of an illuminated glass table, daylight simulation lamps and a Canon 5D Mark III DSLR camera. The system is powered by an embedded Mac mini computer and controlled by the user entirely via an iPad running a custom app. Backgrounds are removed on the fly and files are ready for print or web in seconds because StyleShoots processes and exports photos in custom sizes, qualities and formats automatically. E-commerce photography costs and time are cut to a fraction compared to traditional photography workflows. Image production capacity can be tripled in 1/3 of the current time.

Designed in the Netherlands, StyleShoots uses a unique Auto Alpha™ dual-shot process to automatically cut out products from their background. Analyzing over 20 million pixels across multiple images, it precisely cuts out the product and delivers true alpha transparency in less time that it takes to style the next garment. Particularly time consuming (sometimes impossible) items like fringed scarves, lace garments and fur coats are automatically delivered with a transparent background in seconds.

For more information or to schedule a showroom visit contact Focal Media Group via email at info(at)focalmediagroup(dot)com or phone at 678.831.0304. For more product information visit For demo videos and testimonials visit:

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