Apple | The Knowledge Dynasty


Tumblr just added a switch in the iOS Settings that lets you turn the porn back on

Here’s an interesting change: Tumblr’s iOS application just received an update which now lets you turn on or off adult-oriented, NSFW search results just by toggling a switch in iOS’s Settings. That’s right: you can now switch on or off the Tumblr porn with ease. Weirder still, Tumblr’s note about the change in the App Store update text says this was implemented per Apple’s content guidelines.

Why is that weird?

Because Apple’s developer guidelines at least today explicitly tell app developers not to do this sort of thing.

Above: Tumblr’s iOS app update text

While Apple has never permitted explicit apps whose sole purpose is to serve pornography, it long ago carved out an exception for social networks hosting user-generated content, provided they agreed to filter and hide the NSFW content by default.

This is an issue that greatly impacts Tumblr, given that its blogging network is actually composed of a lot of porn. In fact, according to website analytics service SimilarWeb, adult content is the top category that drives direct clicks to Tumblr’s desktop site, accounting for 20.53% of clicks, compared with the next-largest referring category, books and literature, which drove just 7.61% of clicks.

Above: Tumblr’s new porn toggle

Tumblr has always had NSFW content, saying that its policy about this sort of material is a live-and-let-live kind of thing, but it draws the line at actually hosting sexually explicit videos. (Embed them, it says.)

To be allowed into the iTunes App Store, Tumblr has had to filter out and hide this content in its iOS app by default. There’s a loophole, though as I’m sure many of you know.

According to Apple’s App Store Review Guidelines, apps like Tumblr are allowed to show the NSFW content if the user turns the setting on via the services website.

Here’s the full text, per Apple’s App Store Review Guidelines, about how this system is supposed to work, emphasis ours:

Apps with user-generated content or services that end up being used primarily for pornographic content, objectification of real people (e.g. hot-or-not voting), making physical threats, or bullying do not belong on the App Store and may be removed without notice. If your app includes user-generated content from a web-based service, it may display incidental mature NSFW content, provided that the content is hidden by default and only displayed when the user turns it on via your website.

Tumblr clearly fits in that latter category of apps that display incidental mature NSFW content, but it’s now being told to put a toggle in iOS’s Settings?


The most logical explanation for this sort of change is that Apple will allow this setting to be locked down via its parental controls at some point. That’s not the case right now, though.

Under Settings > General > Restrictions, you can block the kids from using Apple’s built-in apps, block app downloads, and can block apps based on their current rating. (Tumblr is rated 17+, for example). However, there is not a way to force something like a Safe Search toggle switch to remain on.

Above: iOS 10’s Restrictions screen

It’s possible that Apple will roll out improved parental controls in the next version of its mobile operating system, iOS 11, which is expected to be announced at WWDC this summer. Perhaps it directed Tumblr to implement this setting in preparation of that change. (And maybe Apple didn’t expect Tumblr to code the fix so quickly or call it out in the apps update text!)

Other apps where adult content could be a concern like Google, Twitter, Reddit, Flickr, 500px, and Pinterest don’t currently offer this sort of toggle switch in the iOS Settings, even though they may offer content filtering mechanisms of their own in their apps or on their websites.

Tumblr used to have in-app Safe Search controls as well, somehow bypassing Apple’s rules. This is an area Apple has cracked down on before, as with third-party Reddit apps. But in that case, the Reddit app makers were advised that after removing their toggle switches, users would have to turn on NSFW content from the Reddit website, as per Apple’s guidelines. Tumblr is doing it differently.

Of course, another explanation is that Apple is just chilling out about NSFW content in general, but that seems far less likely given the company’s historical position on a being a family-friendly App Store.

“Folks who want porn can buy an Android phone,” Steve Jobs famously said.

Apple has not responded to requests for comment about the matter. Tumblr declined to comment.

Disclosure: Yahoo owns Tumblr, and is in the process of being acquired by Verizon; Verizon owns TechCrunch parent company AOL.

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Who said it: tech CEO or communist leader? Take our quiz

This week Mark Zuckerberg announced plans to advance human potential and promote equality. But hes not the only tech billionaire in a Che Guevara shirt.

Capitalism is catechism in Silicon Valley. The civic religion is entrepreneurism and evangelism is a marketing tool. But for an industry that worships at the altars of the marketplace, the rhetoric of billionaires has gotten a bit confusing.

Just this week, Facebook CEO Mark Zuckerberg announced his latest plans to invest $3bn from the Chan Zuckerberg Initiative, an organization whose mission statement Our hopes for the future center on two ideas: advancing human potential and promoting equality would not sound out of place coming out of the mouth of a die-hard communist.

Zuckerberg is not the only billionaire who sounds like he has a Che Guevara shirt in his closet. Take our quiz and see if you can tell the source of the quote: techie or communist?

We have a duty to maintain the light of consciousness to make sure it continues into the future.
It is not the consciousness of men that determines their existence, but their social existence that determines their consciousness.
In every struggle for human dignity and social justice in every struggle for better wages and working conditions, against racism and patriarchy, for protecting our living environment, and for our rights to adequate health, education, and housing (among our other needs), the concept of human development is implicit.
Workers rights are human rights.
Childhood should not be spent in a factory.
Do you charge us with wanting to stop the exploitation of children by their parents? To this crime we plead guilty.
Working too many hours isnt just unfair, its unsafe.
We pave the sunlit path toward justice together, brick by brick. This is my brick.
The free development of each is the condition for the free development of all.
The system is that there is no system.
If we have a correct theory but merely prate about it, pigeonhole it and do not put it into practice, then that theory, however good, is of no significance.
Conspiracy is optimistic! You can shoot the bastards! We can have a revolution!
The most fundamental issue is economic equality.
If anything is certain, it is that I myself am not a Marxist.
You got

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MOMO: Best Stock App to Discover New Trade and Investment Opportunities. Now Available on Apple App Store

MOMO on iPhone

MOMO Stock Discovery is now available in the App Store for iOS users.

MOMO provides a new way to stay up to date on stock market activity and solves an age-old problem for people who are too consumed with work and life activities to keep up with big investment opportunities.

Before MOMO, busy traders and investors would learn of a stock following a big move in evening news or online after a fifteen, twenty or even fifty percent change; resulting in “chasing” profits and poor outcomes.

Brent Gaynor, Founder of Mometic states, “With over 6500 stocks in the US stock market alone, it is very difficult to discover which stocks are breaking out among all the noise. Media outlets only report on what the masses view as popular and outdated watch-lists are manually entered, unwieldy with more than a dozen or so entries and do little to uncover new trading opportunities. MOMO filters out the 6500 US stocks that are not moving, so you can concentrate on those that are – before others.”

MOMO Features

MOMO was purpose-built to instantly report new daily stock highs and lows enabling users to discover and alert themselves to important price activity. MOMO utilizes cloud backend processing and a real-time datafeed optimized for mobile data usage. MOMO also integrates with iOS extensions and leading social stock service, StockTwits, to deliver timely social insight. “MOMO is just the type of app we created StockTwits API’s for. With our trending stocks, MOMO users can quickly identify momentum stocks with strong social signals and quickly engage with others – a powerful combination,” says Howard Lindzon, Founder of StockTwits and Robinhood investor.

Gesture-based design provides natural one-handed usability.

MOMO is designed to be an immediate asset. Discrete menus maximize screen-viewing area and intuitive controls don’t overcomplicate its purpose.

Follow the buzz with StockTwits

A natural partner, StockTwits is a “Twitter for Stocks” that gives MOMO users the latest news and social insight. If you see a “ST” on the MOMO stream – it signifies the stock is receiving notable StockTwits activity.

Monitor 52-week highs and lows at a glance

New 52-week milestones are highlighted within the stream for easy recognition whether long or short.

Share with your friends, advisor, or colleague.

Integrated sharing features in MOMO let you quickly tap and send real-time breakout activity via iMessage, SMS, Facebook, Twitter, and StockTwits.

Stay notified when your phone is in your pocket

MOMO stock alerts are the easiest and fastest alerts in the business. Features include alert frequency settings and iOS notification integration.

Leave the desktop with extended hours support

Keep tabs on volatile after-hours activity due to earnings, economic events, and analyst upgrades/downgrades. MOMOs datastream and stock alerts are both fully functional in pre-market and after-hours trading.

** iOS Version Now Available for iPhone and iPad **

Use Link or search:”MOMO Stock Discovery”in Apple App Store


How much does MOMO cost?

MOMO is available for iPhone, iPad and iPod touch and available as a paid subscription, available monthly, quarterly, or yearly. Monthly subscriptions are $ 10.99 with significant quarterly and annual pre-payment discounts.

Is there a free trial?

Yes, and our trial process is unique. Get familiar with MOMO everyday for up to 5 minutes a day until you decide you want unlimited use. You receive unrestricted and un-delayed data to experience MOMO with no ads or distractions.

Does it work on X platform?

We developed MOMO to be platform independent. After we get 1.0 on iOS released; Android and desktop versions will follow.

Blogger or press inquiry?

We have a MOMO review guide, stock photos and are readily available to discuss MOMO. Contact us at

About Mometic

Mometic builds specialized financial apps and products that address unique and unanswered problems. Privately held, Mometic is based in Dallas, TX. For more information visit

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