Unique Design and Social Media – Having a Stunning Visual Branding Approach | The Knowledge Dynasty

Unique Design and Social Media – Having a Stunning Visual Branding Approach

woman designing

One of the leading selling points in marketing today is a visual appeal. Whether it is personal branding or company branding, beautiful and well-designed visuals have the most to offer. Statistics are here to back up this claim. More than 90% of the most engaging visuals on Facebook are images.

Unique Design and Social Media – Having a Stunning he leading selling points in marketing today is a visual appeal. Whether it is personal branding or company branding, beautiful and well-designed visuals have the most to offer. Statistics are here to back up this claim. More than 90% of the most engaging visuals on Facebook are images.

We have to consider two facts here. One is that your brand is your company’s identity and the other is that the amount of retained information from images goes up to 80%. This is four times more than from text. This is why there is no better approach to branding than to leverage graphic design and incorporate stunning visuals in your social media marketing strategy.

Coming to Unique Design for Your Brand

Unless you are planning any re-branding strategy anytime soon, you will have to focus on integrity and consistency. This is the first message you will have to communicate with your team of graphic designers. The same goes if you are working with a remote team of graphic designers. Here are the elements that make a design unique and your visual branding system appealing, engaging, and able to generate leads.

Typography

reputation

The psychology of fonts is something real, and you will definitively want to sit down and discuss this with your social media marketing team and graphic designers. Which one reflects your brand image in the best way?

For instance, if you are trying to send the message that your company stands for stability, your images should contain text that’s in the Sans Serif font family. On the other hand, tradition is reflected best through the Serif, font family. Font combinations have conversion potential. Learning how to execute them should be on top of your and your designer’s priority list.

Image Design

The image is your primary message carrier. This is why every established social media marketing expert devotes a great deal of time to pick the right ones for their business model.

Don’t get me wrong, both photography and illustration bear the same engagement and lead generation potential. But, it is important to choose one and stick with it.

The decision regarding your image style choices should come from market research and the engagement potential of every style. You can choose anything from metaphorical, realistic, or abstract. Once you have decided on the specifics of your visuals system, stick with it and measure your results. It will take some time before you will be able to get realistic metrics.

Colours and Layout

Don’t let the power of using different colours deceive you. If you take a look at the most successful brands and their social media profiles, you can clearly see that they stick with three different color pallets at most. The color sets the psychological canvas on which you want to paint your message.

The layout is important because it brings structure to your message and allows prospects to clearly see what your image is all about. You can decide on using several different layouts for different purposes; for instance, one for the news, the second one for tips & tricks, and the third one for data visualization.

Having a stunning visual branding approach on social media revolves around flexibility and structure. Staying consistent with the visual content you share on social media will communicate your integrity and allow you to create on-brand social media marketing materials in no time, while the creative aspect should aim towards creating a “wow” and “I want to check this out” effect with your followers’ base.

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